Web Analytics



Web Analytics: An Hour a Day

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought

Google Analytics

, understand the reports it generates, and use the information to make your Web site a real asset to your business.

Get familiar with the concept of analytics, what Google Analytics offers

Web Analytics For Dummies (For Dummies (Computers))

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence

Google Analytics 2.0

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here?s what's new in Google Analytics 2.0, such as cross

Actionable Web Analytics: Using Data to Make Smart Business Decisions

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Adeptly address today?s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently

Advanced Web Metrics with Google Analytics, 2nd Edition

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts

Advanced Web Metrics with Google Analytics

using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques

Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director


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