Advertising

Persuasion in Advertising

Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective

• Release Date: 2003-12-18
• Category: Advertising
• Tags: Persuasion Advertising

Reality in Advertising

in advertising. He stripped away the myths that were long held and that are still held today. He provided his clients with the practice of good principles that you'll read in this book.

Any copywriter

• Release Date: 1961-03-12
• Category: Advertising
• Tags: Reality Advertising

Underdog Advertising

Underdog Advertising is written for the small-to-midsize business that must compete against bigger companies for sales, market share and brand awareness. Based on proven creative and strategic

• Release Date: 2006-01-04
• Category: Advertising
• Tags: Underdog Advertising

Advertising Age

Advertising Age brings you the world of advertising. Fast-breaking news. In-depth reports. The deals. The dilemmas. The events and trends shaking and shaping today's explosively changing marketing

• Release Date: 2011-01-01
• Category: Misc
• Tags: Advertising Age

Advertising For Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how

• Release Date: 2007-01-03
• Category: Computers (Other)
• Tags: Advertising For Dummies

No Copy Advertising

In an effort to keep ahead in a rapidly changing world, ad agencies are turning to a more enduring and all-embracing method of reaching their audience: No Copy Advertising which promotes, publicises

• Release Date: 1900-01-01
• Category: Graphic Design
• Tags: Copy Advertising

Advertising Basics! (Response Books)

This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising

• Release Date: 2004-03-15
• Category: Advertising
• Tags: Advertising Basics! Response Books

The Discourse of Advertising (Interface)

The second-edition of The Discourse of Advertising has been substantially revised and includes new material from advertisements for Philips, Wonderbra, Wrigleys and others. Cook argues

• Release Date: 2001-08-24
• Category: Advertising
• Tags: The Discourse Advertising Interface

Practice of Advertising, Fifth Edition

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information

• Release Date: 2004-12-24
• Category: Advertising
• Tags: Practice Advertising Fifth

Adland: A Global History of Advertising